Purple Ribbon Campaign

The purple ribbons are worn in honour and remembrance of the 14 women murdered in Montreal in 1989, and the 10 women murdered in PEI since 1989 by someone who knew them. We also wear purple ribbons as a call for justice for the tragic number of murdered and missing Indigenous women and girls in Canada. Volunteers cut and pin thousands of purple ribbons to bookmarks, so that they can be distributed to individuals and organizations across the Island. We are especially appreciative of Women’s Institute members, who will pin most of the 10,000 ribbons to bookmarks in 2025. WI members are also key in distributing the ribbons to communuities across PEI.

In addition to the purple ribbons and bookmarks, we create a multilingual poster every year featuring the gender-based violence prevention message in 12 languages (historical and current usage in PEI). Slideshows and other materials developed for use by teachers and students, including the Teen Power & Control Wheel, are available on our website: